The first thing to understand is why deflation might occur in the first place -- while there may be more causes, I see three obvious ways in which deflation might occur:
- Increased Productivity: I would call this the most prevalent of all production-related market phenomena -- under a system of free markets, increased competition and efficiency would cause the general price of any particular good to go down over time. Barring a rise in other factors, producers competing to provide the best quality good at the lowest possible price will produce a long-term trend towards lower prices of a good. Taken at a market-wide scale, this phenomenon should produce a natural decline in price levels over time.
- Market-clearing: When a good has been over-produced, that is to say, the demand for a good at a particular price level no longer supports consumption of that good in a broad way, the price of the good will need to change. This is the market-clearing effect of the free market -- producers will be forced to lower the price of a good, even to unprofitable levels if need be, in order to sell it. This behavior becomes widespread during a recessionary period of the business cycle, and would lead to short-term deflation. This deflation should be short-lived: once the market has cleared, the deflationary effect will be gone.
- Increased preference for saving vs. consumption: Sometimes market conditions may change such that consumers generally change their appetite for consumption in favor of savings. The effect of this could also be deflationary, as suddenly the existing price level for many goods no longer supports their purchase, or amongst capitalists they choose not to invest now in additional production, but rather save or "hoard" their capital goods. The market serves to coordinate this effect as well through the freely-fluctuating interest rate -- the prevailing rate at which market participants will borrow and loan money. This is also short-lived and naturally corrected by the market: as consumers and capitalists save more money vs. consuming or investing, the rate of interest will fall in response to this change until it again becomes more advantageous to consume and invest vs. saving.
So looking at those potential sources of deflation, it seems clear that deflation has a legitimate function in the market, and a free market will correct that trend in all cases regardless of it's source. However, it is entirely possible to prolong those deflationary pressures and indeed trigger a dangerous self-reinforcing deflationary cycle, but ONLY through government on non-market interruption. For instance, non-Austrian economists always are in favor of policies that prevent markets from clearing, prevent prices from generally falling due to increased productivity, and prevent the interest rate from freely fluctuating to reflect consumer and investor preferences in saving vs. consumption and investment. In the case of Japan, monetary policy intentionally aimed at all of these things, and rather than allowing the market to quickly adjust, it has prolonged the deflationary cycle for nearly two decades.